Tuesday 29 November 2011

draft

Script for our Directors Cut:


Mark: We decided to film a music video for the German band Tenbucks. As the song is pop-rock we felt it was necessary to follow the conventions of that genre.

Harriet: We achieved this by having a story line running throughout the video, which is common in a lot of pop rock videos. There was a love interest in our video as we felt it reflected the lyrics of the song.

Beth: We all had a collective idea about what we wanted to feature in the video. By using ideas that many music videos had used before we took inspiration from Joshua Radin’s music video “I’d rather be with you” and Enrique Iglesias’s video “hero”. Both of these had elements that we thought would look and be good for our music. Despite this we tried to make ours more unique by practising with different techniques.

Jack: In terms of Goodwins points we looked at previous groups videos and famous ones also to see if they follow the criteria. We then used this to our advantage as we knew what looks effective and what sells the song.

Mark: Firstly, we made sure the main character (artist) has the most screen time, this helps to promote and makes the viewers remember his identity for future preference. We also felt that people can relate easily to our video as breaking up in a relationship is a common scenario, this goes along with the lyrics and creates part of the target audience.

Harriet: Despite this we did feel it is stereotypical for an acoustic video, however the setting and the atmosphere worked well with the song.

Jack: Our ancillary texts worked really well when it comes to all 3 as a product. We tried to keep the mood and style similar throughout so the band is recognisable. Also, our main character who plays the guitar, the guitar is used for the magazine advert to make it related to the video, without making it the same and therefore making it look boring.

Beth: The ancillary texts are an advertisement for the music video and vice versa. They are both affective at attracting the target audience as the images reflect our video.

Mark: In terms of the genre we had to assume that all their songs are similar because we couldn’t find any others. We researched this so the digipack would look effective for a band rather than the song on its own.

This is just our draft, we added more when we came to filming the commentary.        


Friday 18 November 2011

Analysis of "Razorlight - Up All Night" CD cover

The Front Cover-

The front of the cover of the CD shows a plain white background scattered with items that are either important to the band or featured in the album. Amongst the items is an "Old-style" TV which appears to be playing a video made by the band, hotel room keys - most likely used by the band, set lists and Vinyl record covers. We thought this was a very effective and attractive cover to represent Razorlight's album. The cover also fits in well with the band's sound, as the band have a relatively "Indie-rock" sound.

The Rear Cover-

The rear cover of this album has the text as if printed on a train ticket or receipt. this looks very effective and continuing with the theme on the front of the CD. The rear of the CD shows the features on both discs and the track listing on "CD 1". We really enjoyed the simplicity of the rear  cover, having such a plain background and incorporating the information on the receipt was a nice touch.



Analysing a CD cover



- Even though we are doing a DVD cover the conventions of this CD cover can help...
Firstly, Kelly Rowland features on both the front and back of the CD, the pictures have simular contrast and colour and the theme is kept throughout, this makes the cover flow easier and look more proffesional. Also, there is glitter featured on the cover, this is shown by the glitter on her dress on the front and her back on the flipside. This looks effective as its shown differently on each side, for example if she wore the dress on both it would look boring.
Furthermore, both sides are not full of too much information, this simple effect prevents it from looking too packed and its easier to read and follow. Moreover, Kelly is central on the front therefore the focus is entirely on her. Also, the text suits the genre of the CD as most R&B text is similar to this, by doing this it makes the CD identifiable.
On the actual CD cover it looks slightly different to the pictures above although these give a good idea as to the layout of the CD.

Thursday 17 November 2011

Feedback evaluation

The feedback we got on our video was generally quite positive. People believed our narrative was effective and our editing to make sure there was continuity helped towards this. The people watching our video also believed that our flash back editing was good especial when the video goes into black and white. They also thought that our costumes were appropriate and effective and the locations we used were also very good in make the story seem believable. 

However, they did say that our editing could have been better in the climax of the song and suggested that we could have edited our video around this climax. They also believed that our lip syncing could have been better in some areas of our video. 

As a group we have taken on board the criticisms of our video and will use them in order to make our future projects better. 

evaluation on feedback on the music video

Overall i think that everyone enjoyed our music video, they said that it was well filmed and the editing was good.
they like the shots and angles that we used such as the close up of Jack playing the guitar and when he walked away from it at the end and thought that it really captured the emotion of the artist.
they liked the transactions for the past shots with a fade in and out, adnthought that it was uncomplicated and easy to understand.
they thought that the lighting and set we used were well thought out and our costums were good as they suited the style of the song.
they thought that we sold the artist well by the way he was dressed and they thought this was done well through showing his behaviour and personality with the relationship with the other character.
the thought that we needed to improve on the lip syncing was the down point as they  thought that our main character wasnt putting enough feeling and and confidence into it.
if we could do it again i would have inproved on the lip syncing so that it looked better and there was more of it.

Tuesday 15 November 2011

group 28 evaluation yeah?!

- The editing kept continuity which really help the narrative of the music video be told
- The video effects were good (the black and white parts etc)
- It had a really good narrative.
- Lip syncing could have been better.
- could have edited to the beat where the drums build up.
- could have used lighting more effectively.
- costumes were great.
- Locations were used very effectively.

s1-29 feedback on music video

editing:
the editing was good as the video flowed well with some of the fading and transitions because it fit in with the feeling of the song. However the lip syncing and the guitar syncing wasn't too good, if it was synced well would be a really good video, but still good either way. Some of the scenes like the argument scene could of been distributed throughout the music video in a larger time span as the whole story line was too much for such a short period of time, but good story line anyway. The filters such as desaturate to represent some of the past is a good use of visual effects to lyric representation.

camera angles:
Good camera angles throughout the music video using long shots, close ups, pnning etc. + it wasnt too shky s the rest of the groups.

Feedback- group 25

The lip synching was not very clear as Jack did not seem very confident or enthusiastic performing. not enough emphsis on lip syncing or action/acting during chorus.

good use of lighting and setting.
not complicated
very good variety of interesting shots and angles especially the close up of the guitar with jack walking away.
good transitions

Group 30
The lip syncing was one of the main let downs f this video as it was well out of time and it was very noticeable. The editing between was good and the different variety of shots and locations makes the video a lot more interesting.It was not a complicated video which suited it well and acomplied by good transitions and a very good and interesting story line. the story line was a key positive for this video. really liked how the song covered a story of love between the two. however felt it dragged on a little bit and the lack of good shots were limited.

feedback on final

26
Genre conventions- they met the conventions of the genre- indie rock- by the choice of costumes e.g skinny jeans, hairstyles. the props linked in as well such as the guitar.

Lip syncing could have been improved because at points it was difficult to tell whether or not the artist was meant to be singing or not.

The use of editing techniques were used well. Colour correction was used to create a better mood for the song which worked really well. The past and present was made really clear due to the fade of colour which allowed the audience to keep track of the narrative.

A variety of camera angles and shot types were used to capture the emotions of the artist. The close up and mid shots were used to allow the audience to identify the artist and the long shots were used to capture the location. The zooming of the shots were really effective, however they were slightly jolty at times.

Selling the artist- This was done well through showing his behaviour and personality with the relationship with the other character

Monday 14 November 2011

directors cut from a famous music video

digi pack ideas

Because our music video is pop rock i thought that for the cover of the digi pack we could mix the to genres.
here are some ideas; 
because they are a band we need all the band members so here are a few that i thought of,
The-Saturdays-Chasing-Lights-451147.jpg

YD-Kids-Final-front.jpg

14/11/11

this is the last day that we are aloud to finish all the editing on our music video, we are nearly finished but we just need to check that everything looks good and is neat and tidy and we have included all of the footage and have a wide range of different shot types and make sure that it is interesting to watch.

Sunday 13 November 2011

Lesson - 11/11/11

This lesson was spent editting the finalised footage of our project. The whole group took part in editting so that the final product was just how everyone had imagined it, and that everyone was proud of the final piece.

Second filming session overview

On Friday the 4th of November, the group used the lesson to finish the filming of the music video. We had more or less all of the clips that we wanted, yet due to the aformentioned problems we still needed to film all of the clips that included lip syncing - one of the most important parts of the project!

Before the filming session, we had decided that we needed the following things:
  • To re-film the sections of the video that needed lip syncing included (But had been missed because of certain circumstances).
  • To film the main character from different angles to add depth to the video and generally improve the video artistically.
  • To film more clips that we had initially discussed but had forgotten/were unable to film.
In the filming session, we were able to film all of the clips that we had needed and re-filmed a few that we knew we could improve! It was a very productive filming day for many reasons.

There were no issues encountered in this session unlike the first, which please the group highly!

Tuesday 8 November 2011

Analysis of a music video



This is the rock song we decided to analyse, as our song is both pop and rock and we have already analysed the pop video we are now going to do the same with the rock video, we decided to choose nickelback because they are a rock band that everyone knows and was an obvious choice.

The video is set in a city and is also the theme song to spiderman, you can tell this as it has scenes from the movie and the video is very intense, this creates an atmosphere which builds up. This also helps to promote the film and make it look good.

Friday 4 November 2011

analysis of a music video

because our song is a pop-rock track, I am going to analyse a pop video and a rock video.



this is a very "poppy" song, as you can tell by watching the music video. The video's creators have made it look very sweet and innocent with the ballons floating in the sky and the "Bubble-gum sugar sweet" candy feel to it, with them walking through the streets while she is singing about her love for this male character. They are trying to sell the artist as a young teenager who is falling in love with said male, as she is the sole artist of the video. Because she is a solo artist she has the camera mostly on her with some wide angle shots of the sky with the ballons in the sky.

they have cut the video well to fit with the feel of the song, long and short shots and they match with the beat.

Target Audience

Our target audience is all ages, however some people will be able to relate to it more than others. An example of this is teenagers the same age as the actors in the video, they have probably experienced a simular situation where one has broke up with the other etc.
Also, our video is very simple and easy to understand, therefore the younger audience will be able to watch it and know roughly what is happening. This will also relate to how clear we edit the flashbacks in comparison to the actual video.

Classification

Our video will contain nothing inappropriate and will be suitable for anyone to watch, even children. We have also taken into consideration the lyrcis and checked if there was any bad language or sayings. Despite this we didn't have an issue as there wasn't anything we needed to change.

Tuesday 1 November 2011

feedback for our draft

positive: 

"Flashback effect looks cool"
"Shot types were good"
"Really good narrative, easily understandble"
"Shot frequency and variety makes it interesting"
"Good use of shots, simple but VERY effective"
"Very effective ending"
"Good skills with the guitar"
"Good setting"

Negative:

"Improve lighting"
"Why does she give him her jacket?"
"More feeling could be included in the jacket, especially facial expressions"
"Guitar in sync"
"Work on syncing couple need a bit more chemistry. Lighting is too bright so lose face at points" 
"Guitar sync, fade out at big strum."
"Could be lip synced to the guitar"

feedback from rough cut

positive
- nice variety of shots.
- good shots.
- good lighting effects.
- a good variety of shots that fit in the video and song really well.
- romance is beautiful and creative editing on couple together.
- tells a story with good shots and good ending shot.

negative
- bit of the lighting could be toned down. I realize its a flashback but it sometimes looks weird.
- the actor is laughing, shots change to quickly and need to make the storyline clearer.
- guitar isn't on sync and the fades are too bright. 
- not so keen on the bright effects when sitting on riverside against a tree.
- editing is too bright, would look better b&w.
- more camera angles.
- to make it look leng you need to sync the guitar and sing.

 
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