Showing posts with label Bethan Howe. Show all posts
Showing posts with label Bethan Howe. Show all posts
Friday, 9 December 2011
Tuesday, 6 December 2011
Evaluation
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Firstly, we gathered ideas from both previous groups videos and famous ones. We studied their ideas and how effective they look and turned them into our own. One of the main videos we looked at was Joshua Radin - I'd rather be with you, our idea wasn't based upon his although we discovered that it follows the same storyline. This helped us get a feel as to how we want to portray our video as also looked at the conventions he uses such as lighting and costume.
The enitial idea of the woodland scene and the guitar is very stereotypical for an acoustic video, however it works well for ours and we all had a similar idea when we first heard the song.
In terms of Goodwins points we looked at previous videos to see if they met the criteria, by doing this we saw what works well and what doesn't. We used voyerism in our video as the main character is dressed in a way that suits the genre (pop/rock) by doing this the audience can relate to the video better and it becomes easier to follow. We also gave the main character the most screen time, this promotes the artist and he becomes reconisable.
Furthermore, the lyrics are about a love story so we tried to link this to our video, by using flachbacks and making them desaturated we managed to distinguish the two so they are clear.
How effective is the combination of your main product and ancillary texts?
We tried to make all three of our products relate in some way. To do this we used either the main character or the guitar in both our digipack and magazine advert. For the digipack we used the same location as the video, this helps the audience to identify the song and the artist. Also, we featured the guitar a lot in our video so we thought it was necessary to use this object for our magazine advert. Despite this we changed the color of the guitar to a de-saturated b&w, this gave the effect that its quite a sad song and also relates to the color of the flashbacks in our video.
The mood of both the video and ancillary texts is quite dull, we felt it would look effective to have the empty woodland in the texts as it shows how lonely the main character is, this also relates to the lyrics of the song as he has lost his 'girl'.
Furthermore, we quoted on the magazine advert that you can consume the digipack from hmv and itunes, we decided to use these as they are the most popular places for our target audience to get music.
Additionally, we labeled our video as certificate U, this is because there is no inappropriate content or scenes in our video that viewers would find disturbing. We made sure we featured this on the digipack so it is visible to our audience.
Overall all three products relate in some way and they all include the same theme, this is recognizable to the fans and the target audience.
What have you learnt from your audience feedback?
We felt that our audience feedback was appropriate and useful whilst we were in the process of making our video. By taking it into consideration we got a view other than our own about how it looks, this helped us improve and also notice things we may not have seen.
Firstly, we received feedback quoting that there was no lip syncing involved, at the time we had not done this however it was our plan to do it in the final cut. Also, people liked the idea of the flashbacks and how they fit in well with the lyrics, we decided to keep this idea but elaborate on it more so the flashbacks were more clear. Another quote we got was that we had a good variation of shots, at the time we weren't happy with what we filmed however this feedback influenced us to experiment even more with shot types.
The feedback on our final video was mainly positive although most of the comments included how out of time the lip syncing and the guitar was, we found this hard to edit effectively and fit in. Despite this the other feedback suggested that people enjoyed our video and liked our idea. They commented on the flow of the story and the editing technique for the flashbacks mostly. Also, they liked the transitions and the simpleness of the overall video.
In conclusion we found the feedback very useful especially for future preference, the one comment that stood out was that the main character wasn't enthusiastic enough, we would change this if we had the chance as we believe it would improve our video.
How did you use new media technologies in the construction and research, planning and evaluation stages?
Over the entire duration of making our video we all advanced in several different programs and technologies. By using blogger to write all our research we found it easy to navigate and sort through it, we also liked the idea that we could all access the blog from different locations, this helped show that we can all have our own individual input. Other feedback was featured on here as-well so we were able to look at it in order and view who said what.
When we first got given the camera we already knew the basics, however we enjoyed looking for techniques and 'cheats' online. This research proved to be helpful as we found how to pan using an elastic band, we then used this whilst filming these shots. Also, the video quality was extremely good and this helped us make the video look effective and more professional.
When it came to editing our video we found final cut quite challenging despite having used it before. The effects we wanted to use were difficult to find and we had to render it a lot. Additionally, there were many clips which we weren't quite happy with, we found it hard to delete some of these without getting rid of the ones we wanted. Overall after we got used to the program we used it to our advantage and felt our editing techniques worked quite well.
Furthermore, to portray a good effect on the ancillary texts we used a digital camera to take new pictures, this improved the quality of them and helped us when using photoshop.
Luckily, everyone in our group knew how to use photoshop so we felt we done well in that part of the project.
Firstly, we gathered ideas from both previous groups videos and famous ones. We studied their ideas and how effective they look and turned them into our own. One of the main videos we looked at was Joshua Radin - I'd rather be with you, our idea wasn't based upon his although we discovered that it follows the same storyline. This helped us get a feel as to how we want to portray our video as also looked at the conventions he uses such as lighting and costume.
The enitial idea of the woodland scene and the guitar is very stereotypical for an acoustic video, however it works well for ours and we all had a similar idea when we first heard the song.
In terms of Goodwins points we looked at previous videos to see if they met the criteria, by doing this we saw what works well and what doesn't. We used voyerism in our video as the main character is dressed in a way that suits the genre (pop/rock) by doing this the audience can relate to the video better and it becomes easier to follow. We also gave the main character the most screen time, this promotes the artist and he becomes reconisable.
Furthermore, the lyrics are about a love story so we tried to link this to our video, by using flachbacks and making them desaturated we managed to distinguish the two so they are clear.
How effective is the combination of your main product and ancillary texts?
We tried to make all three of our products relate in some way. To do this we used either the main character or the guitar in both our digipack and magazine advert. For the digipack we used the same location as the video, this helps the audience to identify the song and the artist. Also, we featured the guitar a lot in our video so we thought it was necessary to use this object for our magazine advert. Despite this we changed the color of the guitar to a de-saturated b&w, this gave the effect that its quite a sad song and also relates to the color of the flashbacks in our video.
The mood of both the video and ancillary texts is quite dull, we felt it would look effective to have the empty woodland in the texts as it shows how lonely the main character is, this also relates to the lyrics of the song as he has lost his 'girl'.
Furthermore, we quoted on the magazine advert that you can consume the digipack from hmv and itunes, we decided to use these as they are the most popular places for our target audience to get music.
Additionally, we labeled our video as certificate U, this is because there is no inappropriate content or scenes in our video that viewers would find disturbing. We made sure we featured this on the digipack so it is visible to our audience.
Overall all three products relate in some way and they all include the same theme, this is recognizable to the fans and the target audience.
What have you learnt from your audience feedback?
We felt that our audience feedback was appropriate and useful whilst we were in the process of making our video. By taking it into consideration we got a view other than our own about how it looks, this helped us improve and also notice things we may not have seen.
Firstly, we received feedback quoting that there was no lip syncing involved, at the time we had not done this however it was our plan to do it in the final cut. Also, people liked the idea of the flashbacks and how they fit in well with the lyrics, we decided to keep this idea but elaborate on it more so the flashbacks were more clear. Another quote we got was that we had a good variation of shots, at the time we weren't happy with what we filmed however this feedback influenced us to experiment even more with shot types.
The feedback on our final video was mainly positive although most of the comments included how out of time the lip syncing and the guitar was, we found this hard to edit effectively and fit in. Despite this the other feedback suggested that people enjoyed our video and liked our idea. They commented on the flow of the story and the editing technique for the flashbacks mostly. Also, they liked the transitions and the simpleness of the overall video.
In conclusion we found the feedback very useful especially for future preference, the one comment that stood out was that the main character wasn't enthusiastic enough, we would change this if we had the chance as we believe it would improve our video.
How did you use new media technologies in the construction and research, planning and evaluation stages?
Over the entire duration of making our video we all advanced in several different programs and technologies. By using blogger to write all our research we found it easy to navigate and sort through it, we also liked the idea that we could all access the blog from different locations, this helped show that we can all have our own individual input. Other feedback was featured on here as-well so we were able to look at it in order and view who said what.
When we first got given the camera we already knew the basics, however we enjoyed looking for techniques and 'cheats' online. This research proved to be helpful as we found how to pan using an elastic band, we then used this whilst filming these shots. Also, the video quality was extremely good and this helped us make the video look effective and more professional.
When it came to editing our video we found final cut quite challenging despite having used it before. The effects we wanted to use were difficult to find and we had to render it a lot. Additionally, there were many clips which we weren't quite happy with, we found it hard to delete some of these without getting rid of the ones we wanted. Overall after we got used to the program we used it to our advantage and felt our editing techniques worked quite well.
Furthermore, to portray a good effect on the ancillary texts we used a digital camera to take new pictures, this improved the quality of them and helped us when using photoshop.
Luckily, everyone in our group knew how to use photoshop so we felt we done well in that part of the project.
Tuesday, 29 November 2011
draft
Script for our Directors Cut:
Mark: We decided to film a music video for the German band Tenbucks. As the song is pop-rock we felt it was necessary to follow the conventions of that genre.
Harriet: We achieved this by having a story line running throughout the video, which is common in a lot of pop rock videos. There was a love interest in our video as we felt it reflected the lyrics of the song.
Beth: We all had a collective idea about what we wanted to feature in the video. By using ideas that many music videos had used before we took inspiration from Joshua Radin’s music video “I’d rather be with you” and Enrique Iglesias’s video “hero”. Both of these had elements that we thought would look and be good for our music. Despite this we tried to make ours more unique by practising with different techniques.
Jack: In terms of Goodwins points we looked at previous groups videos and famous ones also to see if they follow the criteria. We then used this to our advantage as we knew what looks effective and what sells the song.
Mark: Firstly, we made sure the main character (artist) has the most screen time, this helps to promote and makes the viewers remember his identity for future preference. We also felt that people can relate easily to our video as breaking up in a relationship is a common scenario, this goes along with the lyrics and creates part of the target audience.
Harriet: Despite this we did feel it is stereotypical for an acoustic video, however the setting and the atmosphere worked well with the song.
Jack: Our ancillary texts worked really well when it comes to all 3 as a product. We tried to keep the mood and style similar throughout so the band is recognisable. Also, our main character who plays the guitar, the guitar is used for the magazine advert to make it related to the video, without making it the same and therefore making it look boring.
Beth: The ancillary texts are an advertisement for the music video and vice versa. They are both affective at attracting the target audience as the images reflect our video.
Mark: In terms of the genre we had to assume that all their songs are similar because we couldn’t find any others. We researched this so the digipack would look effective for a band rather than the song on its own.
This is just our draft, we added more when we came to filming the commentary.
Friday, 25 November 2011
Friday, 18 November 2011
Analysis of "Razorlight - Up All Night" CD cover
The Front Cover-
The front of the cover of the CD shows a plain white background scattered with items that are either important to the band or featured in the album. Amongst the items is an "Old-style" TV which appears to be playing a video made by the band, hotel room keys - most likely used by the band, set lists and Vinyl record covers. We thought this was a very effective and attractive cover to represent Razorlight's album. The cover also fits in well with the band's sound, as the band have a relatively "Indie-rock" sound.
The Rear Cover-
The rear cover of this album has the text as if printed on a train ticket or receipt. this looks very effective and continuing with the theme on the front of the CD. The rear of the CD shows the features on both discs and the track listing on "CD 1". We really enjoyed the simplicity of the rear cover, having such a plain background and incorporating the information on the receipt was a nice touch.
The front of the cover of the CD shows a plain white background scattered with items that are either important to the band or featured in the album. Amongst the items is an "Old-style" TV which appears to be playing a video made by the band, hotel room keys - most likely used by the band, set lists and Vinyl record covers. We thought this was a very effective and attractive cover to represent Razorlight's album. The cover also fits in well with the band's sound, as the band have a relatively "Indie-rock" sound.
The Rear Cover-
The rear cover of this album has the text as if printed on a train ticket or receipt. this looks very effective and continuing with the theme on the front of the CD. The rear of the CD shows the features on both discs and the track listing on "CD 1". We really enjoyed the simplicity of the rear cover, having such a plain background and incorporating the information on the receipt was a nice touch.
Analysing a CD cover
- Even though we are doing a DVD cover the conventions of this CD cover can help...
Firstly, Kelly Rowland features on both the front and back of the CD, the pictures have simular contrast and colour and the theme is kept throughout, this makes the cover flow easier and look more proffesional. Also, there is glitter featured on the cover, this is shown by the glitter on her dress on the front and her back on the flipside. This looks effective as its shown differently on each side, for example if she wore the dress on both it would look boring.
Furthermore, both sides are not full of too much information, this simple effect prevents it from looking too packed and its easier to read and follow. Moreover, Kelly is central on the front therefore the focus is entirely on her. Also, the text suits the genre of the CD as most R&B text is similar to this, by doing this it makes the CD identifiable.
On the actual CD cover it looks slightly different to the pictures above although these give a good idea as to the layout of the CD.
Monday, 14 November 2011
digi pack ideas
Because our music video is pop rock i thought that for the cover of the digi pack we could mix the to genres.
here are some ideas;
because they are a band we need all the band members so here are a few that i thought of,
Tuesday, 8 November 2011
Analysis of a music video
This is the rock song we decided to analyse, as our song is both pop and rock and we have already analysed the pop video we are now going to do the same with the rock video, we decided to choose nickelback because they are a rock band that everyone knows and was an obvious choice.
The video is set in a city and is also the theme song to spiderman, you can tell this as it has scenes from the movie and the video is very intense, this creates an atmosphere which builds up. This also helps to promote the film and make it look good.
Friday, 4 November 2011
analysis of a music video
because our song is a pop-rock track, I am going to analyse a pop video and a rock video.
this is a very "poppy" song, as you can tell by watching the music video. The video's creators have made it look very sweet and innocent with the ballons floating in the sky and the "Bubble-gum sugar sweet" candy feel to it, with them walking through the streets while she is singing about her love for this male character. They are trying to sell the artist as a young teenager who is falling in love with said male, as she is the sole artist of the video. Because she is a solo artist she has the camera mostly on her with some wide angle shots of the sky with the ballons in the sky.
they have cut the video well to fit with the feel of the song, long and short shots and they match with the beat.
this is a very "poppy" song, as you can tell by watching the music video. The video's creators have made it look very sweet and innocent with the ballons floating in the sky and the "Bubble-gum sugar sweet" candy feel to it, with them walking through the streets while she is singing about her love for this male character. They are trying to sell the artist as a young teenager who is falling in love with said male, as she is the sole artist of the video. Because she is a solo artist she has the camera mostly on her with some wide angle shots of the sky with the ballons in the sky.
they have cut the video well to fit with the feel of the song, long and short shots and they match with the beat.
Target Audience
Our target audience is all ages, however some people will be able to relate to it more than others. An example of this is teenagers the same age as the actors in the video, they have probably experienced a simular situation where one has broke up with the other etc.
Also, our video is very simple and easy to understand, therefore the younger audience will be able to watch it and know roughly what is happening. This will also relate to how clear we edit the flashbacks in comparison to the actual video.
Also, our video is very simple and easy to understand, therefore the younger audience will be able to watch it and know roughly what is happening. This will also relate to how clear we edit the flashbacks in comparison to the actual video.
Classification
Tuesday, 1 November 2011
feedback for our draft
positive:
"Flashback effect looks cool"
"Shot types were good"
"Really good narrative, easily understandble"
"Shot frequency and variety makes it interesting"
"Good use of shots, simple but VERY effective"
"Very effective ending"
"Good skills with the guitar"
"Good setting"
Negative:
"Improve lighting"
"Why does she give him her jacket?"
"More feeling could be included in the jacket, especially facial expressions"
"Guitar in sync"
"Work on syncing couple need a bit more chemistry. Lighting is too bright so lose face at points"
"Guitar sync, fade out at big strum."
"Could be lip synced to the guitar"
feedback from rough cut
positive
- nice variety of shots.
- good shots.
- good lighting effects.
- a good variety of shots that fit in the video and song really well.
- romance is beautiful and creative editing on couple together.
- tells a story with good shots and good ending shot.
negative
- bit of the lighting could be toned down. I realize its a flashback but it sometimes looks weird.
- the actor is laughing, shots change to quickly and need to make the storyline clearer.
- guitar isn't on sync and the fades are too bright.
- not so keen on the bright effects when sitting on riverside against a tree.
- editing is too bright, would look better b&w.
- more camera angles.
- to make it look leng you need to sync the guitar and sing.
Friday, 21 October 2011
Tuesday, 18 October 2011
Monday, 10 October 2011
Tenbucks - Mayday lyrics
I met you at a party,
In the car of a friend,When your in my lonelyness,
it came to an end,
It started out so good,
Felt like we really had,
At least some things in common,
But the guess was bad,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,
Woke up the next day,
Back in my own place
I wanted to avoid,
that she'd seen my face
Thought it'd be good,
If we'd forget as fast,
If there was any way possible,
I thought that might be,
Best,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,
And i know we've both changed,
So it's all good,
If i could chose differant,
Then i guess i would,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been,
Mayday, Mayday
I'm breaking in,
Mayday, Mayday
Where've i been.
These lyrics will be important in the lip syncing of our video. Without our actor knowing all the lyrics to our song and where and how they are said in the song the lip syncing will look unprofessional and bad.
Friday, 7 October 2011
Analysis of previous group music video
http://www.youtube.com/watch?v=klsK0ToqbmI
We chose to analyze this video because in many ways it relates to what we plan for ours.
The video is well lip synced and easy to follow, it leaves the audience wanting to find out more about the relationship between the two characters.
Also the overall theme of the video relates to the track and lyrics, therefore the video becomes more meaningful and easy to understand.
Furthermore, they have used a guitar and a boy singing about a previous relationship in the woods. This is the same as our concept however we are going to make sure it is different and unique.
Also, we like the colour of the clips of him singing. The colour is de-saturated and we thought we could use a similar effect when we edit the flashbacks.
We chose to analyze this video because in many ways it relates to what we plan for ours.
The video is well lip synced and easy to follow, it leaves the audience wanting to find out more about the relationship between the two characters.
Also the overall theme of the video relates to the track and lyrics, therefore the video becomes more meaningful and easy to understand.
Furthermore, they have used a guitar and a boy singing about a previous relationship in the woods. This is the same as our concept however we are going to make sure it is different and unique.
Also, we like the colour of the clips of him singing. The colour is de-saturated and we thought we could use a similar effect when we edit the flashbacks.
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