Target Audience

When we initially heard the song, it was clear that the class and group really enjoyed the song, showing a clear audience in the teenage age group.

I believe that one of the main reasons for this target audience enjoying the song is down to multiple reasons. Firstly I believe the lyrics and instrumental are well laid out and catchy, making the song easily listenable for people of all ages.

The group believes that another reason for the song being so popular is down to the similarity the band has to other artists of the same genre, such as Ed Sheeran, The Fray and Goo Goo Dolls, all of which are well known in pop culture.

Along with the teenage age group, I think that the song would also be popular with people slightly older, with lyrics that most can relate to and the easy-going sound provided by the accompanying band.